FROM: WAYNE MULLINS

Let me first begin by congratulating you! By taking the time to explore ways to grow your lawn business, you are separating yourself from the "dreamers" who own lawn businesses.

What separates the "dreamers" from the achievers?

 Action is what separates the winners from the losers. You are serious  about taking action (or why would you be reading this?). You are like  our most successful members.

Taking action is important, but taking the right action is vital.

What if you spent the next year taking action, trying to grow your lawn business, but in the end discover you've been taking the wrong action? The other key component that catapults some people to the next level is having access to the right mentors and proper tools. If you haven't reached the level of success you know is possible, this may be what is missing.

Tiger Woods may be the best golfer in the world, but he still realizes that he needs help with certain areas of his game (and obviously he could have used help with his marriage). Tiger Woods paid his swing coach Hank Haney a small fortune to help him make minor changes to his swing.

Be Like Mike…

Throughout his career Michael Jordan paid out of his own pocket for six individual coaches to work with him on the improvement of his game. I’d say his coaches must have been pretty good!

Donald Trump is a great example of success from the business world. Much of Donald Trump's success stems from the people with whom he surrounds himself. He is known for hiring the smartest and most successful people in the world to work with him in his organization.

Do you have someone to help push you towards success?

I'm not sure how much more obvious it could be – not only has each of these men been extremely successful, but each of these men has been willing to invest in himself and in the success of his career. Their amazing success and wealth has little to do with luck or circumstance, but instead has to do with their willingness to invest in themselves.

If you want the same success for your lawn business, shouldn't you follow in the footsteps of other successful people?

My Lawn Company Owner's Insider Club will give you both more time and more energy to invest in working "on" your lawn business instead of "in" your lawn business.

You're probably wondering, "Why in the heck should I listen and trust you?" I don't blame you; I'd be thinking the exact same thing.

Here’s my story…

In three short years I took my lawn business from zero to just under $250,000.00 in annual revenue…in a market with less than 100,000 people. To top it off, I was only 24 years old (and looked like I was 16) when I started. At the end of those three years I sold my lawn business for a very nice profit.

But trust me, I wasn’t an overnight success.

At the age of 24, I left a job making over $50,000.00 per year to start my lawn business. I’m telling you that, not to brag, but to show you how much of a sacrifice I made to start my lawn business.

Everyone told me not to quit my job to start a lawn business. Everyone thought I was crazy and told me I would regret leaving my “good” job. But I didn’t care what they thought...I was going to prove everybody wrong.

The first year almost killed me.

I just knew starting and growing a lawn company would be simple. Boy, was I wrong! By the end of that first year my lawn company had made just over $25,000 and that was before I paid any of my expenses.

And then through an unlikely conversation, I met my “lawn business mentor.” This guy owned a very large (over 40 full-time employees), very successful (revenue in the millions) lawn business.

I think it was out of pity, but he agreed to mentor me. And that’s when things began to gain momentum. And they changed quickly.

That next year my sales tripled to over $75,000.00. It was a direct result of the systems my mentor helped me establish in my lawn business.

It wasn’t just luck, because our revenue went to almost $250,000.00 the third year. That’s when someone made an offer to purchase my business, and it was so good I couldn’t refuse.

But my “overnight” success would never have happened without the guidance and support of my lawn business mentor. So, let me ask you a question:

Who’s Your Mentor?

Since selling my lawn business, I've been working individually with lawn company owners, helping them transform their businesses (over 200 lawn company owners as of June 18, 2010). Now through my Lawn Company Owner's Insider Club you can get the same FAST, POWERFUL RESULTS at a fraction of the cost of my personal coaching fee.

Will you be the next person to transform your lawn business into a profitable, money-generating machine?

Before I tell you all the benefits of joining the Lawn Company Owner’s Insider Club, listen to what a few members have said….

“Thank you for all the great ideas; they are Really good! I can’t wait for the second newsletter; the first one helped me a LOT!” Juan – Deland, Florida

“If you don’t care about results, then you don’t need the Lawn Company Owner’s Insider Club. Using the first Lawn Success Newsletter resulted in my getting two new accounts.” Jeffrey – The Lawn Barber

As a member of the Lawn Company Owner's Insider Club, you'll get powerful detailed strategies that will take your lawn business to the next level, guaranteed! Here is exactly what you are going to receive each month once you become an Insider...

1 - Insider Circle Newsletter ($49.95 Monthly Value)

The Insider Circle Newsletter is where you'll find powerful strategies and techniques you can begin immediately implementing in your business. These strategies have transformed many lawn businesses from ordinary to extraordinary money-making machines.

Here is some of what is covered in each issue:

* What you should be doing now! - In this section you’ll discover the specific steps to take RIGHT NOW! Each of these lessons is targeted based on what time of year it is. These aren't wild, untested ideas; each of these strategies has been successfully implemented by me and other successful lawn company owners.

* How to increase profits! – There are two basic ways to increase profits: 1. decrease your expenses; or 2. increase the income you make from each existing customer. Each month we’ll outline exactly how you can increase your profit margins.

* Which Marketing Action Steps to take! – No need to waste your time and energy trying to figure out what marketing and advertising you should be doing. Each month we’ll provide specific steps showing you exactly how and what you should be doing.

The Insider Circle is THE most comprehensive source for PROVEN techniques and strategies to grow your lawn business.

2 - Access to SIMPLE ($49.95 Monthly Value)

What is SIMPLE? I'm glad you asked. SIMPLE is the world's first fully-automated lawn business marketing online software. SIMPLE is designed to grow your lawn company for you (even while you're sleeping).

Imagine how powerful it would be if you had a system that would automatically tell you when it was time to follow-up with your prospects. I know what you're thinking, "That would help, but I could do that with a calendar!" and you could.

But what if the system would automatically write the follow-up letters for you? What if the system would automatically insert the prospect’s name and address? What if the system would then automatically send you an email with the next letter attached when it was time to send it to your prospect? That would be amazing, right?

But it gets even better! Not only will SIMPLE do all of the above, but the letters it writes for you are proven to get results. Simply having a system that will write letters and tell you when it's time to send the next letter would no doubt save you time. But if the letters weren't POWERFUL and PROVEN then it wouldn't matter.

These letters are amazingly effective. As a matter of fact, they were a key component to the rapid success of my lawn company. And these letters have generated a TON of new business for my coaching clients.

People are currently happily paying $49.95 per month just to allow SIMPLE to work for their lawn businesses.

3 - Pre-Written Lawn Success Newsletter ($39.95 Monthly Value)

This is a powerful, pre-written newsletter proven to turn your customers and prospects into loyal evangelists for your lawn company (by telling all their friends and family about you).

The Lawn Success Newsletter is a letter you mail out each month to all your current prospects and customers. It’s a tool used to build powerful, lasting relationships, and it’s designed to keep your customers in your pasture.

The only thing you have to do each month is add a brief "About Us" section and your phone number (if you are a Platinum member we'll do this part for you) and stick it in the mail to your customers and prospects. If you can use Microsoft Word, you can add the information. These newsletters can be printed from Kinko's or any print shop.

Here are three things the Lawn Success Newsletter is going to do for you:

Exceed Expectations - Why would a customer want to tell his friends and family about your lawn company if you provide only mediocre lawn service? You must exceed expectations every single time! By your being terrific, you make your customers look terrific to the people to whom they refer you. Who expects a lawn business to consistently send them a monthly newsletter? (By sending them a monthly newsletter, you've exceeded their expectations.)

Build Trust - Even if you exceed their expectations, your customers must also trust you. This is why their perceived image of you is so important. The only way you can trust someone is if you feel like you know them. The better you know someone, the more you trust them.

You simply don't have time to let each of your customers get to know you personally. However, you can help your customers get to know you by telling them a little bit about you each month through your Lawn Success Newsletter... and you'll be WAY ahead of your competition.

Train Customers- You must train your customers to become evangelists for you; they will never do it on their own. Training your customers is far easier than you think with the Lawn Success Newsletter.

Here is what others have said about the Pre-Written Lawn Success Newsletter...

4 - Monthly "STEAL THIS" ($59.95 Monthly Value)

Look, I know how busy you are! There are not enough hours in a day to do everything necessary to keep your head above water.As a member of my Lawn Company Owner's Insider Club my goal is to give you more time.

As a member, each month you will receive a pre-written/pre-designed advertising and marketing piece you can immediately use in your company to generate more business.

My team does all the work for you, saving you both time and money. In most cases, all you have to do is add your business name and phone number (if you're a Platinum member we'll even do this for you) and send it to your printer.

Not only do we design and write the advertising/marketing piece, but we also tell you exactly how to use the piece for the most return on your investment.

These advertising/marketing pieces vary from postcards, to door hangers, to sales letters, to holiday cards, to direct mail pieces that WILL result in more business for you.

Most of our Insiders agree the "Steal This" marketing pieces alone are worth more than three times the low monthly membership fee.

5 - Direct Access to Me ($150.00 Per Hour)

If you're anything like I was when I owned my lawn business, you occasionally need a sounding board. Whether you have an employee problem or you're trying to land a big contract, sometimes you need an outside, objective opinion.

As a member of my Lawn Company Owner's Insider Club, you'll have my personal email address (Platinum Members will receive my personal cell phone number). Anytime you have a question or problem you're facing, you can get my personal feedback and advice.

It doesn't matter if you email me once a month or once a week, I will personally respond to your message.

6 – Insider Audio CD ($29.95 Monthly Value)

Each month’s CD will feature detailed information about how to grow your lawn business. Some months will feature guest interviews, where I visit with experts about strategies and tactics you can use to grow your lawn business.

Most of our members agree these power-packed lessons have radically changed the way they operate their lawn businesses. These CD’s aren’t available to anyone except Gold and Platinum Insider Club Members.

7 - 25% Discount

As a member of my Lawn Company Owner's Insider Club, you will also receive at least a 25% discount off any new products or services you purchase from me (30% discount for Gold and Platinum members). From time to time my team and I develop amazing products and services to help you grow your lawn business while working less.

You get access to these new products and services before they are released to the general public at a great discount.

How Much Is All This Worth?

If you were to purchase everything separately, each month you could expect to pay $349.00 – or more. And even at that price, joining the Lawn Company Owner's Insider Club would be one of the best investments you could make.

But if you act quickly, it won’t cost you nearly that much.

GREEN INSIDER CLUB	GOLD INSIDER CLUB	PLATINUM INSIDER CLUB
* Insider's Circle Newsletter - Discover exactly what you should be doing to increase your profits. ($49.95 Monthly Value)  * Access to SIMPLE - The Wordl's Most Powerful Lawn Bussiness Marketing System. ($49.95 Monthly Value)  * Pre-Written Lawn Success Newsletter - Guaranteed to Grow Your Bussiness. ($39.95 Monthly Value)  * Monthly "STEAL THIS" - It's like having your own marketing team. ($59.95 Monthly Value)  * Direct Access To Me ($150.00 Per Hour)  * 25% Discount	* Everything Included In The GREEN Insider Club PLUS...  * Direct Response Web Page - Your very own web page designed to help grow your bussiness (Valued at $497.00)  * Insider Audio CD - Learn techniques and strategies to help you quickly take your bussiness to the next level ($29.95 Monthly Value)  * 30% Discount Off All Products and Services	* Everything Included In The GOLD Insider Club PLUS...  * Direct Access To Wayne Via His Personal Cell Phone Number.  * Guaranteed Territory-None of Your Competitors Will Be Able To Join The Insider Club - At Any Level.  * Personalization of your monthly Lawn Success Newsletter.  * We'll customize your monthly "steal this" marketing piece.

For less than the cost of a soft drink each day you can radically change your business(it doesn't matter if you've been in the business 20 years or 2 weeks). You don't have to mortgage your house; just commit to invest what you'd normally spend on a soft drink. In a few short months, you'll be glad you did.

The BOTTOM LINE: You've been missing out on the best lawn company growth tools and resources available anywhere on the planet.

Let me be blunt with you....Are you going to let less than $1.00 a day stand between you and success? Honestly, what do you have to lose? Not Much! But look at how much you have to gain.

Now go ahead and select which level of membership you'd like, then sit back and hold on – the Insider Club will help catapult your business towards success.

This system is designed to do one thing....TAKE YOUR LAWN COMPANY TO THE NEXT LEVEL.

Bonus For Gold and Platinum Members: You’ll receive a Free Direct Response WebPage.

Review each of the membership levels above and then decide which best fits your needs. You can cancel your membership at any time (with no cancellation fee).

Once your business starts booming, you'll wonder why you waited so long to join in the first place.

To Your Success,

Wayne Mullins

P.S. - If joining my Lawn Company Owner's Insider Club isn't the absolute best decision you've ever made for your lawn business, I'll gladly refund your last month's membership fee (and you can keep everything) just for taking time to join.

P.P.S. - Are you serious about taking your lawn business to the next level? Are you going to let $1.00 a day stand in the way of taking your lawn company to the next level?

For any questions or difficulties contact wayne@whystartalawnbusiness.com